Not All Fun and Games at PGA Show

Tom Cox (center), president and CEO of Golfballs.com, and members of the Golfballs.com staff meet with a FootJoy representative during the PGA Merchandise Show, looking at the newest line of FootJoy’s golf apparel.

The PGA Merchandise Show sounds to the golf-crazed public like a lot of fun, a week-long circus with the central theme of golf, golf, golf.

It is fun, no question, for anyone associated with the game, but for most of the attendees, it’s a lot of work and a lot of hours if it’s done right.

That’s especially true for the Golfballs.com crew, which descended on the Orange County Convention Center in two waves to cover the three days of indoor activities which followed Tuesday’s outdoor Demo Day.

Much of those three days is spent in meetings and gatherings with representatives from the world’s leading manufacturers and marketers of golf equipment. Those face-to-face meetings are often the only chances the Golfballs.com staff have for dialogue with the companies that are represented on the site, and the only chance to exchange ideas for making those products and services more available and at the lowest possible cost to the golf consumer — you.

Through the relationships that Golfballs.com and its staffers have built with the manufacturers and their staff, we’re able to bring the best and latest in equipment to the customer as early as possible and at the best possible prices.

The Golfballs.com staff also spends a lot of time prowling the one million-square-foot convention floor, seeking out products that may be of interest to our customers. The staff is always on the lookout for that new creation, that new idea, that may be golf’s next “big” thing in equipment — and the next thing that you may see on the site.

Sure, it’s a fun few days, but the reason Golfballs.com is there is to continue to bring the best products and equipment to our customers. It’s been successful in the past, and we hope for the same this year.