New Product Launch: TaylorMade M2 Drivers & Irons

All New TaylorMade M2 Driver

All New TaylorMade M2 Driver

Sometimes it seems as if manufacturers bring out clubs so fast that you can tee off with a brand new set, and by the time you settle down for a drink at the 19th hole there’s an entire new line of clubs available. Wasn’t it just a couple of months ago that Jason Day was sticking a technologically advanced TaylorMade M1 driver in his bag, and blowing through a FedEx Cup field?

Yes, it was, but if you bought a spiffy new carbon fiber M1 driver there’s no need for alarm or buyer’s regret. The all new TaylorMade M2 line of drivers and woods that’s pulling into pro shops everywhere isn’t an upgrade, but a newer and more affordable member of the family. The only new addition is the inclusion of irons in the M2 family.

The M2 Driver is the More Affordable Carbon Fiber Club

TaylorMade Golf waved goodbye to titanium with the carbon fiber crown of the M1 driver, and dialed down the thickness of the club face to save 10 grams of power-producing mass in the club head. It also gave golfers a T-track system that allowed for a custom fit and adaptability to various conditions. And it pushed right up to a price point that tends to scare off even the biggest golf technophiles.

TaylorMade believes so much in carbon fiber technology that it wanted to dial down the forbidding price to allow more golfers to experience the M brand clubs. With that in mind, it decided to expand the “M” family rather than introduce an entire new product line, hence why the TaylorMade M2 driver looks like its M1 predecessor, but does not include the T-track system. Instead TaylorMade engineers just piled the extra weight savings from the carbon fiber down and back to create a more forgiving club for everybody.

 

This isn’t a one-size-fits-all, off-the-shelf driver, however. It comes in 9.5-, 10.5- and 12.0-degree lofts, and has the capability to make a dozen hosel-based adjustments. Plus, the price is a more attractive at $400, almost $100 less than the M1 model.

Finding Even More Weight Savings

TaylorMade craftsmen found yet another extra 3 grams in their fairway woods and rescues by fluting their club hosels, so they once again pushed that saved weight into the low gravity center. The conceit of the all black clubhead that is the same with M2 and the M1, is that the clubhead appears smaller to the golfer’s eye than a typical club.

TaylorMade M2 Driver features a Low-Back Center of Gravity

TaylorMade M2 Driver features a Low-Back Center of Gravity

So it is no surprise that the company is – grab a seat so you don’t fall over – calling these their longest set of woods ever. Jason Day will tell you, “More distance is good but more distance plus height is better.”

What about the M2 Irons?

“The TaylorMade M2 irons [are] the embodiment of the company’s pursuit to equip golfers with both maximum distance and playability in a game improvement iron,” states the TaylorMade M2 press release. “Designed for golfers who would benefit from an iron that prioritizes both distance and trajectory, while also delivering great forgiveness and feel, the M2 iron is designed for complete performance.”

For the players who are looking for even more distance and workability in their irons, the company is also releasing the TaylorMade M2 Tour irons, which is even more compact but walks the line between a distance iron and a players’ club.

 

TaylorMade M2 metalwoods are available in the following models:

TaylorMade M2 irons are available in the following models:

 

Brad Pecot

Director of Marketing, Golfballs.com

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