New Product Launch: Titleist 917 Drivers
Titleist has made its reputation as the premiere golf ball in the game for as long as anyone can remember, but it took Acushnet 27 years – way back in 1962 – before the company brought out clubs to match its balls. More than 50 years later, Titleist golf clubs still employ the same technological advances that its golf balls have always embodied.
It’s All About the CG
Titleist has always cared about CG – the center of gravity. In 1935, Phillip Young was a rubber manufacturer by trade and a golfer by passion. After missing several putts one day he became convinced that his ball was not properly balanced. After an X-Ray determined that the core was indeed off-center, his rubber company under the name Acushnet, quickly got into the golf ball making business.
Titleist chases optimum CG in its clubs as well. Company reps have watched tour players fiddle with adjusting the center of gravity on their clubs for years, and with the introduction of the 917s and the SureFit CG weight system, regular golfers can do the same. SureFit CG modifies the center of gravity by using small 12-gram tubes that can be inserted into the club head to alter shot shape and direction. Each new 917 series driver comes with two of these tubes to promote a draw or fade, or simply add a neutral weight.
This is in addition to the 16-setting SureFit Hosel that regular Titleist players are used to maneuvering to switch face angles and lie angles. If those current Titleist players are looking to upgrade from their current 915 models they will likely notice a less metallic clang and softer feel with the 917s than they are used to. Plus, the sole of the 917 features an improved “Active Recoil Channel” that reduces spin and increases speed while the new Radial Speed Face sends thin shots struck low on the face off with a higher ball speed. The finishing touch? The crown finish has also changed; it’s now what the company calls “Liquid Slate” in a nod to earlier popular models.
Are these Titleist 917 D2 and D3 Drivers for You?
The new Titleist 917 s – there is a D2 model and a D3 model with a slightly smaller club head and a deeper face – are available on October 21. Titleist has always taken dead aim at the top of the market with its golf balls and these drivers’ targets are no different. They have already made their debut on the professional tours as Texan Jimmy Walker used a Titleist 917 D2 driver to break through to win his first major in the PGA Championship this past August.
So if you want to experience the ultimate in distance and forgiveness, look no further than the all new Titleist 917 line of drivers.
Titleist’s new line of 917 Drivers are available now in the following models: