New Product Launch: Wilson Staff Triton Driver

Wilson Staff Triton Driver

Wilson Staff Triton Driver

It began with a golf club that borrowed its physics from a fly swatter. Along with another, that mimicked the motion of a manta ray swimming through a coral reef. As well as another club that employed a whistle on the hosel.

We’re talking about the golf reality show Driver vs. Driver, a confection dreamed up by Wilson Sporting Goods and The Golf Channel. The premise was that amateur club designers and garage tinkerers would submit their best ideas and concepts for a new golf driver. The bait was $500,000 and the opportunity to see the club spring to life under the Wilson Staff name.

The contest attracted hundreds of concepts from computer theorists to aerospace engineers. The ideas were culled to 11 finalists, submitted to a panel of celebrities and equipment experts. Squeezed out the end of the process was Eric Sillies; whose background is in Design Architecture Art and Planning from the University of Cincinnati. Sillies called his driver Triton and Wilson Staff is marketing the club as “The One That Made the Cut.”

What’s the Wilson Staff Triton All About?

Wilson Staff touts its newest, amateur-designed driver for its Tech x 5 features. Those five technologies are as follows.

1. Swing Active Technology. Instead of a tiny stripe on the top of the driver’s head, the Triton boasts a wide center landing strip, the 1.68-inch width of a golf ball. This allows for 1:1 alignment and swing plane guide for consistent ball striking.

2. Adjustable Sole Plates. Here is something different! The Triton comes with two sole plates, one titanium, and one carbon fiber; that can be switched out as desired. How do you know what sole plate is right for your game? Well, the titanium is heavier, 22 grams, and that will tend to launch drives higher with less spin; i.e., better for golfers of lesser ability. Accomplished swingers of the golf club may opt for the lightweight carbon fiber sole, that is a wispy 9 grams, to deliver lower, more penetrating missiles from the tee.

3. Moveable Weight Technology. Here the Triton really begins to differentiate itself from other drivers on the market. The Triton comes with five screw-in weights – 2 two-gram weights (black), 2 six-gram weights (red) and one 12-gram weight (silver). There are three positions to insert these adjustable weights and 18 different combinations to promote any ball flight from a strong draw to a strong fade. No, you won’t have to bring your own personal physicist to the course with you to explain it all, Wilson provides a chart.

4. Fast Fit Hosel System. There are six settings to slay your hook or slice. This technology allows you to really fine-tune your loft setting without fully removing the shaft.

5. Optional Shafts. There are ten of them! Choose the one that best fits your game.

What Could Go Wrong?

What could stop the success of Sillies’ genius? Well, the sticklers at the United States Golf Association, for one. Wilson submitted several models of the Triton for confirmation testing and not all passed. Somehow the 9-degree Triton was fine but the 10.5-degree and 12-degree models were deemed illegal.

Details were fuzzy, but it apparently had something to do with the size of the sole plates and the 12-gram weight. The modifications are considered minor, and Wilson expects all Tritons to be on the “Approved List” for 2017. For now, the company is offering a sole plate and weight exchange program for any Tritons that were snapped up when the club debuted in 1,000 golf shops in November.

The Wilson Staff Triton Driver is now available to improve your game. Click here to learn more about how to get your hands on the all-new Wilson Staff Triton Driver.

Brad Pecot

Director of Marketing, Golfballs.com

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