Top Brands in Golf
As the Open Championship was played for the 148th time, it was a reminder that golf is one of our oldest sports. Yet the brands that dominate the golf marketplace are relatively young –...
Tagged: nike golf
Rory and Bubba Switch Equipment Brands for 2017
Rory McIlroy‘s days as a free agent have come to an end. After his corporate partner Nike Golf exited the golf hardware business last August the former World No. 1 golfer decided on what...
Player Spotlight Series: Tiger Woods
In the summer of 1991, a reporter corralled the new 15-year old winner of the Junior World Golf Championship coming off the 18th green at Torrey Pines. “How many tournaments had he won,” asked...
Tiger Woods Returns to PGA Tour, Will Compete at Hero World Challenge
As Tiger Woods returns to competitive golf for the first time in 466 days, there is only one thing that is guaranteed: he WILL finish in the top twenty. That is because the Hero...
Callaway Golf Snags Top Ball Designer from Nike
It’s not easy to make a name for oneself in the world of golf ball manufacturing. In fact, for over a century the list began and ended at one: Coburn Haskell. It was back...
New Product Launch: Nike RZN Golf Balls for 2016
The best feel or the lowest spin off the driver for maximum length? It’s the “tastes great” or “less filling” conundrum of golfers everywhere. Nike feels your pain, and they’re taking measures to...
Nike Exits Golf Equipment Industry, a Look Back at Its Legacy
Nike before Tiger Woods In 1996, Eldrick Woods was still an amateur, albeit with the most glistening amateur record since Bobby Jones. Nike rocked the golf – and sports world – by signing the...
New Product Launch: Nike Vapor Fly Drivers
Nike Golf has come a long way in golf since it signed Seve Ballesteros to peddle its first line of spiked golf shoes in 1985. The Oregon-based company did not even make its...
Nike Golf Names New President
Those Nike golf shoes certainly haven’t hindered Daric Ashford’s climb to the top of the corporate ladder. Following news that Cindy Davis, Nike Golf’s first female president, would retire from the organization, Ashford was...