{"id":1380,"date":"2016-02-16T23:09:00","date_gmt":"2016-02-16T23:09:00","guid":{"rendered":"http:\/\/blog.golfballs.com\/?p=1380"},"modified":"2022-07-22T14:31:47","modified_gmt":"2022-07-22T19:31:47","slug":"new-product-launch-footjoy-freestyle-golf-shoes","status":"publish","type":"post","link":"\/blog\/new-product-launch-footjoy-freestyle-golf-shoes\/","title":{"rendered":"New Product Launch: FootJoy FreeStyle Golf Shoes"},"content":{"rendered":"
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All New FootJoy FreeStyle Golf Shoes<\/p><\/div>\n

Ben Hogan was meticulous about everything having to do with his golf game, right down to his shoes. They always had to be fine English leather and spit-shined to glisten in the summer sun – with an extra spike or two, please. What would Hogan think if he found out that the all new for 2016 FootJoy FreeStyle golf shoes<\/a> were inspired by a red-eyed tree frog rather than the traditional cleats of old?<\/p>\n

What Does a Bug-eyed Amphibian have to do with Golf Shoes?<\/h2>\n

Tree frogs have phenomenal gripping power, scooting up and down nearly any surface from wet leaves to glass, thanks to a thin layer of mucus secreted onto the surface to help its feet adhere. The frog\u2019s pads follow the contours of whatever surface it\u2019s on to achieve maximum contact. That is essentially what is going on with the new FootJoys \u2013 (thankfully) minus the mucus.<\/p>\n

The golf shoe<\/a> is fabricated from SoftMax molded translucent rubber that mimics the frog\u2019s amazing flexibility. The idea is that traction will be maintained at critical contact points as the golfer\u2019s feet roll through the swing in any weather condition, rain or shine. Pulsar cleats on the soles provide even more bite to generate torque in the swing up above. FootJoy calls this new outsole technology F.R.O.G.S. and went all in with the whole tree frog thing by recruiting one of the South American native to star as Moby, the new FreeStyle pitch amphibian:<\/p>\n